About us

Welcome to Velouré New York — we’re so happy you’re here.

Founded in 2011, Velouré New York was created with one purpose: to design feminine, timeless pieces that feel as good as they look — so you can feel confident, comfortable, and completely yourself.

Our collections are shaped by effortless elegance. Soft, carefully chosen fabrics, flattering silhouettes, and versatile designs come together to support you throughout your day. From slow mornings and sun-filled afternoons to evenings that call for something special, Velouré moves with you — never restricting, always enhancing.

At Velouré, we believe clothing should empower you, not overpower you. That’s why we focus on thoughtful details, quality craftsmanship, and a fit that feels natural on your body. Pieces you’ll love wearing, again and again, because they simply feel right.

Thank you for being part of our journey. We can’t wait to see how you make Velouré New York your own. 

🖤 Designed to empower.
🖤 Effortless elegance, every day.
🖤 Timeless pieces with a modern edge.
🖤 Made to move with you.
🖤 Quality you can feel.
🖤 Confidence in every detail.
🖤 From day plans to night dreams.
🖤 Soft fabrics, strong energy.
🖤 Curated with love.
🖤 Where style meets self-expression.